Christie Fleischer embarks on a new venture with Netflix this September,

taking the helm of the global consumer products division.

Her mandate spans retail partnerships, licensing, merchandising, and experiential events,

aiming to expand the tangible world of Netflix's original content.

With a distinguished career most recently at The Walt Disney Company,

Fleischer brings deep expertise in product strategy and global retail operations.

She expressed enthusiasm for revolutionizing fan engagement,

leveraging Netflix's creative freedom and worldwide reach.

The company's Chief Marketing Officer welcomed her wealth of experience,

noting the goal to create high-quality fan interactions.

Fleischer's academic credentials include an MBA from USC,

complementing her extensive practical background in the industry.

This move signals Netflix's continued investment in building holistic brand experiences,

extending beyond the screen into daily life.

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